AKKO Campaign:

Insight: We’ve built a world around our phones, so when they break, we are forced back to a world we aren’t accustomed to.

The world today is no longer made for us to be without our phones- there are no more phone booths, no one has a paper map, or carries address books. We use our phones to schedule our lives- work, appointments, meetings with friends. This campaign showcases how we aren’t equipped to move through life without our phones. It does this by highlighting the dread of realizing that phones hold so much necessary information for our lives.